The kitchen is, clearly, the best room in the entire house. Because that’s where the food lives. But sadly, people have forgotten this incredible room and what you can do in it. So, Food Network created an interactive cooking app to inspire people to fire up their stoves, and we created this launch campaign to tell you all about it.

In the weeks leading up to the Super Bowl of Food (better known as Thanksgiving), billboards ran in Times Square to encourage downloads prior to the big day.