You have your friends, and then, you have your franz. Your friends are your perfectly posed Instagram brunchers while your franz are the people who’ve seen you at your worst and still think you’re the best. To those franz, Franzia lifts its plastic cup up in this spot, which is its first commercial in 35 years.

To make your grandma’s favorite juice box more relevant, we designed swag in partnership with Betches to share with your franz. First up, the boxy pocket tee.

The franny pack, which holds the Little Franz, a single serving box of Franzia.

A pin set to share with your favorite franz.

And the pièce de résistance, the Franzia dispenser tote.