Rakuten is an online shopping platform that gives you cash back for shopping your favorite stores, like Sephora, Target, Glossier and Land’s End (if your’re in your coastal grandma era like me). Which, admittedly, feels like a scammy proposition when it looks like you’re on a Geocities website. So, we gave the brand a major overhaul by bringing all the creative work in-house and revamping its visual identity and tone. The resulting creative platform and campaigns revitalized the brand, making it relevant to millennial women (the most powerful of all mythological shopping groups) and increasing overall profit by 104% in 2021.

Also, if the following ads convince you to sign up for Rakuten, please use my referral code, so I can get my $30 bonus.

12 DAYS OF CHA-CHING: Holiday 2021

This holiday campaign was the first creative expression of our new platform and tagline, Get cha-ching on your thing.

BIG GIVE WEEK: it’s kind of a big deal.

A big and fun idea to drive new member signups during Rakuten’s Q2 cash back event, Big Give Week. We created gigantic boxes for five influencers to unbox, showcasing all the incredible brands you can shop and get cash back on. We even gave them the cash they’d get if they’d actually shopped the event to show the actual value of Rakuten.

This big little stunt gave us over 200k new signups in less than a week, which nearly crashed our site and made the product team really dislike me for the rest of my time there.

DRTV: directly responsible for not boring TV

Finally, some DRTV that isn’t boring. These spots showed how customers can get cha-ching on pretty much anything, no matter where they are or what they’re doing. And I got a swinger joke on network television. Everyone wins.